【商学院学术论坛】Innovating Through Customer Insights发布日期：2019-09-12 21:10:05
主讲主题：Innovating Through Customer Insights
Emotional and aspirational based issues are becoming more important for brands competing in mature categories, where technical breakthroughs are often harder to achieve. Todays’ innovative companies are those who are finding the most compelling way to connect with consumers on an emotional basis (Knight 2008).
Professor Simon Bolton will share his recent experiences of innovating through customer insights with leading global brands such as Procter and Gamble, Nokia and Braun.
His talk will explore four themes: (1) Why Insights Important; (2) What are Insights; (3) How insights are collected and (4) How Insights are Decoded.
He will conclude his talk by sharing a series of case studies that bring to life the use of customer insights to innovating in three different scenarios.
Professor Simon Bolton, internationally acclaimed designer and innovation consultant, is Associate Dean for Research and Enterprise. Professor Bolton graduated from the Royal College of Art.
His work has been exhibited in the Design Museum in London, the Axis Gallery in Tokyo and the Pompidou Centre in Paris among others. His work has been published in major design journals internationally in Europe, Asia and North America. One of his co-products - the Pinch Pull Bag Dispensing Unit – is used in Tesco and Sainsbury’s by over 10 million people a week.
Professor Bolton has worked as as Global Thought Leader for Procter and Gamble (P&G) for the last 7 years, operating across laundry, oral care, beauty, devices and production categories. He has worked with P&G technical centre’s in the USA, UK, Europe and Asia. He recently received one of P&G's Top Connect + Develop Open Innovation Partner Award in 2012.